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Difficult words to spell, made easy to learn

We teach the rare words children need to know to become more skilled readers and writers. Backed by data science, illustrated by the Hollywood artists behind Madagascar.

Our monthly subscriptions include everything you need to teach a word a day, including daily worksheets, flashcards and activities.

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Show me the words

The 10,000 words that matter, brought to life.

We combine data science and creativity to show children the words they need for school and life. Hilariously illustrated by the Hollywood award-winning artists behind Madagascar, this is research-driven vocabulary that works.

Find out why it works

What is the 10,000 word journey?

The 10,000 word journey represents the sum of all of our vocabulary journeys. That includes the Social, Narrative, Persuasion and Growth journeys. We call it a journey because we want to encourage children to learn a new word every day. Little and often is the key to success.

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