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Get your child ready for school

Young children develop deeper social and emotional intelligence with the right vocabulary. Research shows that young children who learn new words early are better prepared for school and life.

Our monthly subscriptions include everything you need to teach a word a day, including daily worksheets, flashcards and activities.

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Show me the words

The 10,000 words that matter, brought to life.

We combine data science and creativity to show children the words they need for school and life. Hilariously illustrated by the Hollywood award-winning artists behind Madagascar, this is research-driven vocabulary that works.

Find out why it works

What is the 10,000 word journey?

The 10,000 word journey represents the sum of all of our vocabulary journeys. That includes the Social, Narrative, Persuasion and Growth journeys. We call it a journey because we want to encourage children to learn a new word every day. Little and often is the key to success.

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